TV viewing these days is dire. Seriously.
There was even a time when the adverts in the commercial breaks provided more entertainment than the actual program. Not any more. Have you noticed how many adverts, geared towards an adult audience, are animation? In cartoon formation? A bit like the Simpsons, Family Guy, Beavis and Butt Head…cartoons for adults?
I sometime wonder at the mentality behind the making of these adverts. The washing up liquid advert. Mr Messgone? A baby on a motorbike? Grrrrrrrrrr Do a group of grown men and women sit around a table in a Board Room, brain storming? Does it go to vote? Do they agree in unison, “That’s it! Wonderful! Brilliant!”. Sometimes the connection, the relevance, is beyond me.
One particular advert at the moment that really, really makes me want to kick our modest 32" flat screen, non Smart television set off it’s stand is one for a certain dishwasher tablet. The beautiful song, This Little Light of Mine is sung by a range of voices, (of varying ability). Now, (apart from the fact that this was sung acappella style at my infant grandson’s funeral years ago), I find it almost a sacrilege that such a beautiful, meaningful song, is strangled and used in such a crass manner. Who decided that this was a good idea and would increase sales??? Alan Sugar. …“YOU, are fired!”
On the other hand, my absolute favourite advert currently, is for a brand of chocolate. Where a little girl “buys” a bar of chocolate for her Mum, as it’s her birthday. She hands over all her precious treasures from her pocket to the lovely, kindly shopkeeper. Even, reluctantly, her toy unicorn! He exchanges the chocolate for this “payment” and sums up the situation. He calls her back, and smiling, gives her back her “change”…her unicorn!
Now that advert melts my heart and would persuade me to buy a bar…
So, want to share yours? Adverts that is, not the chocolate.